What does the anthropological approach to globalization primarily study?

The anthropological approach to globalization primarily focuses on the effects of global processes on local cultures. This perspective emphasizes how globalization, which includes the spread of ideas, technologies, and economic practices across the globe, impacts the unique practices, beliefs, and social structures of different cultural groups. Anthropologists examine how local cultures adapt to, resist, or change in response to these global influences, highlighting the intricate interplay between the global and the local.

This approach also considers the nuanced ways in which globalization does not lead to a homogenization of culture, but rather results in the emergence of new cultural forms and the revitalization of local traditions. By studying these dynamics, anthropologists shed light on the complexities of identity, belonging, and cultural resilience in a rapidly changing world.